I just stumbled across a novel antique: The U.S. Small Business Administration has re-posted William Cohen's ultrahandy 1990 primer on selling by mail order called, get this: "Selling by Mail Order." The guide covers the DM basics in all of their stripped-down, pre-Internet glory, including:
- Product selection (Describes several clever ideas about choosing what to market.)
- Testing
- Pricing
- Forecasting
- Copywriting
- and more.
If you don't know anything about the direct mail medium, this free 20-page Adobe guide is a great way to learn. The bibliography alone is worth your time. Click here to download.
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Q: Need the number of a recruiter who "gets it?"
A: Download Harry's contact info for future reference.
