One of the best ways to make a website “sticky” is to add online calculators to it. You’ve seen examples: Online calculators can help people determine which car loan best suits their needs, which insurance policy makes the most sense for them, which mortgage is the cheapest, and so on. These tools make it easy for your customers to educate themselves on your products and services, and will keep them coming back to your website to compare your competitors’ offerings to your own. In fact, companies like Progressive Insurance have based entire marketing campaigns based on such functionality.
Martindale’s Online Calculator Center features 20,615 calculators that can solve almost any problem. See it to believe it. Almost all of these tools can be reproduced on your own website with a minimal amount of programming and cost.
Action item: At your next marketing meeting, brainstorm ways to add calculators to your website in order to help your prospects understand your company’s value proposition. Which of Martindale’s calculators can be copied “as is” to help your customers comprehend your product’s total cost of ownership? Which calculators would work if modified? How can they be improved for your purposes? For a list of good programmers who can cheaply reproduce these, contact me.
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Q: Need the number of a recruiter who "gets it?"
A: Download Harry's contact info for future reference.
