If you are a marketer looking for a new job, don't forget to highlight on your resume any profitable alliances or joint ventures (JV's) you may have forged with other companies. Sometimes candidates fail to mention these, but your target employer may benefit from knowing that you are business-oriented enough to look for profit in unconventional ways.
Example: One candidate orchestrated a large sale of his company's product at cost to another company who used it as a promotional item. Sounds crazy, but the extra sales volume helped his company build scale on the product and average down on its pricing -- thereby preventing competitors from making inroads into the marketplace. Yet the candidate failed to note this deal on his resume. After some coaching, he was able to quantify both the venture's increase in his company's sales volume and its reduction in product costs.
Such ventures don't have to be formal or complex. A dry cleaner could offer a clothing retailer a $20 voucher to include with any suit or dress purchase. Or a restaurant could offer a meal worth $100 for $30 to car dealers to give as a gift to their clients to celebrate the purchase of a new car. You get the idea.
The point is to be creative -- and to let your target employers know about your resourcefulness.
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