Online Ad Spending Up by 30%

This quote comes from Google's Analyst Day last week:

"Nearly half of the Chief Marketing Officers at
Fortune 500 companies said they plan to increase
their online ad budgets by 30% this year."

What more is there to say?  I know a seller's market when I see one, and we are headed in that direction. If you don't already have someone on your staff who "gets" integrated marketing, you better hire one soon before all of the good ones are taken -- or are simply too expensive to acquire at a sensible price.

And if you are a "seller" of integrated / online marketing skills (ie, a candidate), then you have every reason to be bullish on your job prospects in 2006-07 -- provided you market yourself astutely.
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