"One of the best investments you can make is a 39 cent stamp on a piece of mail making your customer feel special -- instead of trying to sell them something.
Make your customers feel as if they belong to something special. Give them a free gift completely unexpectedly. Tell them you are doing this strictly because you want them to know how much you appreciate them. Resell your customers on your commitment to them."
-- Steven Dworman, author of $12 Billion of Inside Marketing Secrets Discovered Through Direct Response Television Sales (... an incredible book, btw.)
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