If you don't yet know marketing guru Jay Abraham, brace yourself. His ideas are the mack daddy.
Example: In his wonderful book Getting Everything You Can Out of All You’ve Got, Jay recalls working with a major ad agency that was trying unsuccessfully to contact a Fortune 500 CEO who was putting his firm’s account up for review.
Jay’s solution: The agency bought a cell phone with hundreds of minutes of prepaid airtime, and a special messenger delivered the phone to the CEO. As soon as the messenger called the ad agency to confirm delivery, Jay’s client dialed the phone’s number and got a valuable five-minute conversation with the CEO – eventually landing Jay’s client on the short list of agencies in the final review. Ka-ching!
Action Item: Download Jay’s 246-page tour-de-force, Stealth Marketing. This FREE e-book may be available only for a limited time, so don’t wait to save this file to your hard drive. It’ll rock your world.
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