BOSTON, MA - Forrester Research forecasts heady growth in search engine marketing ("SEM") through 2012. See below. One can only imagine what this growth means for companies' hiring plans ...
Search marketing spend is expected to triple in five years, growing at a CAGR of 26 percent to $25 billion by 2012:
- Paid search is expected to account for the bulk of that spending, growing from $4.5 billion to $10.1 billion during the forecast period.
- Organic search engine optimization (SEO) is expected to grow from $1.9 billion to $8.9 billion.
|
__________________________________________
Get my latest searches. (Opt out anytime.)
