Marketing Jobs: "Digital Careers to Watch"
NEW YORK - About a month ago, marketing and technology writer, Steve Rubel, wrote about Three Internet Careers That Soon Won't Exist. The post rocked. (Note the demise of "social media.") In that post, Mr. Rubel promised a follow up piece about digital careers to watch. Again, his post rocked. If you don't already subscribe to Steve Rubel's terrific blog Micro Persuasion, here's your chance.
Recruiters especially, check out this quote ...
... there is a big market for people who know how to create or cultivate compelling content that pulls in people. To that end my employer is starting up Edelman Studios - a virtual content house that will identify online talent and pair them with brands. Many in the Hollywood community, ex-journalists and advertising/PR creatives will orient their careers in such a direction ...
What does this mean for permanent staffing? It's a brave new world. Recently I placed a Rhode Island-based Director of Online Marketing with a Miami-based online retailer. But here's a new twist: The new Director will work from Rhode Island 90% of the time! Are we getting closer to a remotely-based, free agent nation? I wonder.
Both of Mr. Rubel's posts are very thought provoking. Also, be sure to check out Mr. Rubel's comments on "marketing pollution" and managing information overload below.


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