LOS ANGELES - Job seekers, watch and learn: Susan McKenna, Director of Internet Marketing at BORBA, has posted on her LinkedIn biopage a recent interview with ad blogger Jolie O'Dell. Look under Websites, where it says "See Me @ Direct Response, 5/7/08."
This is a great idea. It seems like such an obvious thing to do, yet this is the first time I've seen it on LinkedIn. Although I have never spoken with Susan, I can tell that she is smart, likable, and has a teachable point of view on direct mail, mobile commerce, social media, and online retailing. This helps me imagine how she would handle a tough multichannel job interview. Her speech is colorful, fluid, and dynamic. Nice smile. Good eye contact. Very hire-able.
You can tell that Susan knows her stuff, which is why Jolie interviewed her in the first place. I admire Susan for having the gumption to present at a Direct Response event in front of a room full of her peers. That shows confidence. Also, I like the fact that this video is just over two minutes in length. It's perfectly timed, with a beginning, a middle, and an end.
The only things I'd change about Susan's LinkedIn bio is that she should add a photo of herself, and her bio copy seems to be written more for SEM than people (always a difficult trade-off). She's obviously very warm in person, so this is an easy fix.
Candidates: If you have videos of yourselves, please upload them to YouTube and link them to your LinkedIn page. And if you have any speaking gigs scheduled, make sure they get recorded for either a video or podcast -- whichever is your strong suit.
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