Hi. Remember me? My name is Harry. If you subscribe to this blog by RSS or email, you may rightly wonder where I've been since June 17th.
In fact, as you read this, you're probably saying to yourself ... "Yo Hair! You're a long-time blogger with a nice following and a carefully manicured image of consistency and professionalism, and then >poof< ... you stop posting! Are you nuts? You call yourself a "marketer??" What's the deal?"
The deal is this: I took a whole month off for the first time since 2004.
"Why?" you ask. Because it's summer and I've got five kids. Because blogging is hard work and I'm busy trying to build a modern (read "relevant") recruiting business. And mostly because I wanted to see what would happen to my traffic.
Guess what? Nothing happened to my traffic. Not materially, anyway. It stayed fairly steady because according to Quantcast and Compete.com, nearly 90% of my traffic comes from "passersby" and first timers -- not regulars. Yessirree. While my regulars stopped visiting my site, Google kept bringing me new visitors at the same rate. And, and, AND: I spent the same amount of time on the phone yapping with my hyper-responsive regular readers, so it's not like anyone forgot about me.
And you know what else? My other blogs continued to generate recruiting inquiries for me -- even though traditionally, I have spent nearly all of my time on MarketingHeadhunter.com. Boy, that's gonna change.
My conclusion is this: There's very little money in blogging, but there's good money in recruiting if done right. Which means that blogging, for me anyway, is now officially a means to an end -- not an end unto itself.
Thanks for reading.
UPDATE: Reader phone call provokes audio response from Harry (1:31 mins).
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