CHARLOTTESVILLE, VA - When it comes to search engine marketing for multichannel ecommerce, Alan Rimm-Kaufman is arguably the world's foremost expert. His credentials speak for themselves ...
A PhD from MIT, Alan is a regular speaker at industry events, including Shop.org, Jupiter Media's Search Engine Strategies, and the DMA's annual conference. Alan writes the popular online retailing column for Catalog Success and has been quoted extensively in DM News, Catalog Age, Direct magazine, Business Week, The New York Times, and The Economist. Whew!
Parenthetically, Alan's Spring 2008 talk at NEMOA is my all-time favorite video/blog post by anyone, ever. It is a 46-minute atomic throwdown of all things multichannel marketing. You've been warned.
Anyway, last week I was interviewed by Alan for his widely read search marketing blog. The interview is titled "How To Hire Top-Notch Online Marketing Talent," and Alan has gone the extra mile by transcribing our discussion. You can download the podcast right here. Pretty much my entire philosophy of online marketing and executive search is contained therein. And it's only 17 minutes long!
Many thanks to Alan for the opportunity.