In an overcommunicated market, boring is often worse than non-existent. Boring can actually destroy value. Boring says you're either chickenshit or simply out of ideas.
If I had a video resume, I'd make it Slap Chop style: "Tacos, Fettuccine, Linguine, Martini, Bikini!!" I'd niche it to a specific market, have a central selling theme, a sales pitch with an arc (problem, agitate, solve), an offer, a call to action, a risk-reversal element such as a guarantee, the whole nine yards. Maybe not this campy, but this guy SELLS. You gotta a problem with that??
When you think about it, a video resume is a DRTV mechanism. DRTV infomercials are designed to entertain, educate, and convert. Your video resume doesn't have to sell anything, but it should be part of an integrated personal branding and marketing process that takes the viewer from Awareness to Interest to Desire to Action.
It should DISQUALIFY the wrong people, and tightly qualify the right ones. So, if 100 people stumble upon your site, you might plan on driving away 80 of them. That's right. Be gone, ankle biters! Of the 20 who are qualified and interested -- you want to kindle their desire to know more.
Your infomercial copy could say, for example: "I'm Joe Smith, and an Atlanta-based Email Marketer. I am a ten year veteran of the email marketing wars. Right now, visit AtlantaEmailMarketer.com for a list 10 low-cost, high-octane ways you can turbo charge your email marketing initiatives.
- Are you suffering from list fatigue? I can help!
- Do your emails need dynamic content? Been there, done that!
- Confused about your email KPI's? No sweat. Let Joe know.
- Too many bounces causing trouble with your ISP? I've got relationships out the wazoo!
Seriously. Go to AtlantaEmailMarketer.com and check out my references and portfolio. I've worked with Prada, Coke, J&J, Digitas, Merck, Williams-Sonoma, and dozens of other amazing companies. Check me out right now. And while you're there -- download Joe Smith's 10 low-cost, high-octane ways you can turbo charge your email marketing initiatives." Etc ...
Most video resumes just lay there like a hunka lox. Nobody hires lox. Are you a marketer? Fine. Let your viewer know it.
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