Here's something I was going to post on my Twitter feed, but I couldn't squeeze it into 140 characters.
Moral of the story: Candidates, you must map your resume to the job posting for which you are applying. Until I speak with you personally, it's simple math: If your resume contains 8 targeted keywords and your companies and tenure are average, while another candidate's resume contains 12 keywords with similar companies and tenure -- I'm calling the other candidate first. Nothing personal.
If you think this is B.S., ask yourself: If you were going to sell your house, would you do everything you could to improve your house's curb appeal? Of course you would!
And that's what you must do with a resume. Otherwise, I might drive right by it.
Before you submit your resume, make 100% sure that it contains the experience cited in the job posting. If you don't do this, then you are counting on someone like me (or a friend or a referral) to tell your story to the HR- and hiring managers -- and that's a terrible chance to take with your candidacy. After all, we might get it wrong.
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