CHICAGO, IL - As someone who's self-employed, I'm a jobseeker. That's right. Everyday, I'm out there looking for a job to do, and the job I do is finding people jobs to do. Everyday I wake up broke. Everyday, the market determines my paycheck based on the value I create for my clients. Every frikkin day. And I love it.
Anyway. The guy below seems like a piece of work, but he raises some very valid points about business cards. The coolest business card anyone ever gave me looked like a real plastic laminated driver's license -- except that it was a "creative license." Funny. And I kept it, and later used the company, the owners of which became my personal friends. I forget how many other business cards from creative-types I have in my top desk drawer. Dozens. And that's the point of this post.
On the back of my next business card, I'm going to list the names of (some of) the companies for which I have closed searches ... A&E Television, Adidas, American Signature Brands, Ashford.com, Backcountry.com, Boot Barn.com, Columbia Sportswear, Crutchfield.com, David Weekley Homes, David’s Bridal, Dean & DeLuca, Design Within Reach, DSW Shoes, Golfsmith.com, Kennametal, Magellan’s Travel, Montgomery Ward®, MusiciansFriend.com, Peruvian Connection, PrintingForLess.com, REI.com, Restockit.com, ShopNBC.com, The Thompson Group, Williams-Sonoma, etc. After all, I'm known by the company I keep.
Jobseekers: Do you have a creative business card that CLEARLY and UNIQUELY transmits your value proposition? Better get on that.
