Introducing "Marketing Headhunter.com"

Like most bloggers, I have been struggling mightily this year with how to monetize this weblog.  It's a hell of a lot of work to crank out material that people will actually read.  Don't get me wrong.  I appreciate your continued support.  You're busy, and I'm flattered that you still make time for me. 

But for what?  What do you get from being here?  Get a life!  And me?  What's in this for me?  So far, not a damn thing!  Yersiree, Bob.  As a marketing medium, this weblog is a cruel mistress.  Bitch!!  Where's the return for either of us?

My answer to that question lies in my decision to clearly incorporate the blog into my sales process.  That's right, gentle reader.  You are now officially being subjected to a subtle, and hopefully effective, sales process.  And if I'm doing it right, you'll enjoy the ride -- and tell your friends to jump on the bus.

Effective immediately, I'm retiring the name "Proven Ways to Get New Customers" and renaming my weblog "Marketing Headhunter.com."  The reasons behind the change are simple:

1.)  The name "Marketing Headhunter.com" speaks directly to my value proposition.  No more guesswork regarding what I do.  You're too busy.  The new name will give visitors a clear idea of what to expect from my blog, helping it attract readers who have a genuine interest in my services -- and passively disqualifying those who don't.  Additionally, a singular concept + matching URL make it E-Z for my friends (like you) to refer their friends to me, as in "Hey Bob, know any good marketing headhunters?"

2.)  There's more traffic to be had through a generic name.  Like "Dental Assistant.com" or "Iowa Tractor Supply.com" the name "Marketing Headhunter.com" is very search engine friendly.  It's one of the few things you would type into a search field if you knew you had a problem but didn't know that I can solve it.  Simple and relevant, you can't get much easier to find on the web than MarketingHeadhunter.com.  Just like in Monopoly:  Location, location, location.

3.)  The "dot.com" domain adds credibility to my search practice.  It implies that I have been at this game for a while (which I have).  Greater credibility makes it easier to develop a top-of-mind position in a trust-sensitive business.  And once you add me to your RSS feed -- how many Marketing Headhunters do you need?  Not many.  Worst case, I'm on your "short list" of recruiters to contact when your hair catches fire.  Think "Ghost Busters." Who you gonna call?

(Please click "Ctrl + D" to bookmark this page.)

Granted, "Marketing Headhunter.com" is not as snappy as "Proven Ways to Get New Customers" -- a brand which I have loved dearly for four years.  But I'm confident that the name will grow on you, while adding significantly more punch to my firm's bottom line.  And that's what it's all about.

Please do me a favor:  If you link to this blog, please change your link RIGHT NOW to www.marketingheadhunter.com.  Please show the link as "Marketing Headhunter.com" -- not "Harry Joiner."  This is very important to my ranking in Google.

If you blog on Typepad and don't link to me, please click here.  Please paste the name "Marketing Headhunter.com" into the line that now says "Harry Joiner."  Thanks.  You rule.
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Q:  Need the number of an executive recruiter who "gets it?"
A:  Download Harry's contact info for future reference.

Comments

[Judson Knight]

Great move, Harry. I've changed my link and promoted Marketing Headhunter in the most recent post on my own blog.

[hugh macleod]

I think your new strategy is spot-on.

But I would say that-"Blogvertising" is what I do for a living, after all.

http://www.gapingvoid.com/Moveable_Type/archives/001743.html

PS- thanks for the earlier comment on my blog =)

Hugh

[Dale Wolf]

Nice blog, Harry.

It is my belief as a direct marketer for 30 years that business blogs will be the next big thing ... but we're all early adopters and need to go with the flow as this thing catches on. When that happens, today's business bloggers will be out ahead of the late comers. There is a strong community of marketers now blogging ... although I notice that you have not apparently found my blog since it is not in your blogroll. If you'd like to use an occasional article from my blog, feel free.

The company I do marketing for is Cincom Systems and we are in the process of launching the company's first blog at http://cincom.typepad.com/simplicity/. This blog is part of a larger campaign including advertising with Fortune Magazine.

If you have any good marketers you want to place and who want to work for a software company in Cincinnati, OH, let me know.

[Peter Stone]

Bravo, Harry!

I'm excited by the prospect of learning from you and your refined voice. Why?

Because I identify you as someone who's on the cusp between those who 'get' the Internet and those who 'get' DM.

Not only are your insights dead-on, but in a world full of B.S. artists, you're the real deal.

Peter