Today I was listening to a tape on theology. Believe it or not, the differences between marketing and theology are subtle -- as both often deal in abstractions. Anyway, the speaker was describing how European universities test PhD candidates.
Imagine this: Three weeks prior to your final oral exam, you are given a list of 100 questions from your field of study. On the day of your exam, you walk into a room filled with fellow doctoral students. Seated high on a dais in front are five professors from your program.
One of the professors asks you to reach into a bag containing 100 balls. The numbers on the balls correspond to the numbers of the 100 questions. You're told to pick two balls at random and then give a 60 minute talk on those two questions, after which the professors can cross examine you for as long as they want. Grades are pass / fail.
Supposedly, final exams have been done like this for centuries. The idea is that you should be able to "hold forth" convincingly and extemporaneously on any aspect of your discipline.
You call yourself a marketer? If so, what are your specific areas of expertise -- and how would you fare in a scenario like the one described above?
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