I'm not sure I understand how this stuff works, but so what? I don't understand color TV, women, and neckties either -- and my life is filled with them. For the first time, this blog has surpassed the $100K mark in terms of its theoretical value. See for yourself ...
My blog is worth $102,181.74.
How much is your blog worth?
The above widget was created by Dane Carlson, who writes of it ...
Inspired by Tristan Louis's research into the value of each link to Weblogs Inc, I've created this little applet using Technorati's API which computes and displays your blog's worth using the same link to dollar ratio as the AOL-Weblogs Inc deal.
Fair enough. But what's really nutty is that Dane's widget implies that the "value" of each of my posts is $473. Looking back on all 216 of them, a handful have seemed downright worthless (as I'm sure you longtime readers would agree). And of course, I've had some lucky gems.
After all, blogging is a numbers game much like photography: Take a role of 36 shots, and 33 will turn out blurry. But the other three are priceless. By that math, I've got roughly 15-20 posts that have generated all of the mojo for me. Those are the "money posts."
Either way, I wouldn't sell this blog for $102,181 -- mostly because blogging has been an insanely great lead-generation mechanism. Aside from my best posts providing substantial link bait, all blogs are incredibly SEO-friendly. And in a way that print advertising and direct mail never could, this blog has served to differentiate, dimensional-ize, and credible-ize me to hot prospects who Google me. Given the lifetime value of an executive search client, that's good enough for me.
So my question for fellow recruiters is: "Why aren't you blogging?"
