I got an email tonight from Seth Greenberg, Group Manager of Online Advertising & Internet Media with Intuit. Seth just orchestrated the production of a slick microsite called TheTaxRap, a contest website which will award $25,000 to the Intuit user who uploads the best original 2-minute rap video about -- what else -- taxes!
The contest will be judged by none other than Vanilla Ice, and it has its very own YouTube channel.
As I checked out the site (which even has vinyl record scratches on the navigation mouse overs!), it occurred to me that an event planning mentality very similar to what can be seen on the Apprentice is coming to the Internet.
I'm not dissing Seth. I'm just saying that if you understand marketing event planning, then that skill-set is going to become relevant in the online world. Fa-shizzle.
