A couple of years ago on VH1's "Behind the Music," Ted Nugent told the story of the time he met guitar legend Jimi Hendrix.
Backstage at a Hendrix concert for which Mr. Nugent's Amboy Dukes were the opening act, the ever-cordial Mr. Hendrix offered Mr. Nugent a hit of dope, which the straight-edged Mr. Nugent politely declined. Moments later Mr. Hendrix commented on the three items in Mr. Nugent's possession: A gun, some rope, and a knife -- not exactly tools of the trade of a workaday rock star.
But according to Mr. Nugent, these things were simply "stuff a guy could use."
So Gentle Marketer, with a nod to Mr. Nugent, here's something you can use: It's is a six-page Word document on radio copywriting that I found today on the internet. I have no idea who wrote it -- and no idea for whom it is written. But it's useful indeed -- particularly if you want to know how to design a simple, effective selling appeal or leave a punchier voice mail message. The checklists at the end of the article are especially handy.
See for yourself. And pass it around. There's no reason that anyone who markets anything for a living wouldn't want to have this resource on his hard drive.
