Jay Lipe on "Cell Phone Marketing"

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Today Jay discusses developing a list of your top 25 Champions -- those people who most actively refer business your way.  Jay (rightly) thinks that you should never let these Champions get more than 30 days away.  In other words, you should reach out and touch each Champion at least once a month.

What are some ways to keep in contact with them?

Sez Jay:  "Why not add your Champions to your cell phone?  That way, when you're waiting for a plane or find yourself with some time before an appointment, you can flip open your cell and dial up one of your Champions.  Even if you just get their voice mail, you can still leave a brief message and stay top-of-mind with them."

Good Great idea from a Smart Marketer.