Seth has a nice post about caricatures of a brand.
So what? So this: Earlier this year I dropped what my wife calls "too much money" (it wasn't that much) to have a caricature of myself professionally developed for my forthcoming website. The character was dubbed Quippy by Wells Spence of Southern Progress -- a name quickly seconded by the infamous So Young Park of MusiciansFriend.com.
My awesome web developer was psyched, and so was I. But when I tested the idea on a number of my clients and candidates, they all said that "a cartoon character is no way to market an executive search firm." Naturally I waffled, what with the perils of group think and all. I played it safe --like any corporation 100x my size.
Okay: Perhaps a cartoon character is, in fact, no way to market an executive search firm. I'm guessing. But as a recruiting industry outsider, I'm still of the belief that search firm marketing directors should let their hair down. Just a bit. Anyway, that's my opinion -- even though I'm too much of a wimp to take my own advice.