PHILADELPHIA, PA - Valeria Maltoni of Conversation Agent has a tremendous post today on in-person spamming -- the act of getting to know someone just well enough to "monetize" the relationship.
I never thought about it that way, but it makes a ton of sense. "Networking relationships" don't usually turn out to be true friendships -- but that's not the fault of the event. It's a mentality, according to Valeria, who believes that we all need to be more authentic. Right on.
Advice for Job Seekers
Valeria offers some good "back to basics" tips on putting the real back into our realationships. Among these recommendations are listening, offering value first, and keeping one's promises. Valeria also suggests sending thank you notes ...
Good karma goes a long way. Few things are more powerful than a sincere, well thought-out thank you sent on an engraved correspondence card. You can get them from CardsDirect.com, which offers very nice, highly effective cards for not a lot of money.
Or you can go even farther "up market" -- like I do. I get my cards from Reaves Engraving, and they are extraordinarily effective. There's not an ounce of pretense to them. Elegant and professional -- like a Ritz-Carlton hotel. Strictly first class. Isn't that what you want to project?
I get the Classic 125CL, and they are cheaper once Reaves makes the plate -- which you must mail them each time you reorder. Figure $1.50 a pop with postage.
Of course, part of what makes engraved correspondence cards so effective is that I don't send them to get brownie points. I send them simply to say "I enjoyed meeting you. You've got a great story to tell. Thanks for sharing." The other thing that makes correspondence cards so effective is that very few people send these anymore. They're old school, reserved for ladies and gentlemen. [And me.]
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