Marketing Headhunter.com

Unforgivable.

NEW YORK - Recently I sent a candidate out on an interview, and he was embarrassingly unprepared.  While the sins of low energy and low enthusiasm can (under certain circumstances) be forgiven, ill-preparedness cannot ... especially when I bury my candidates in high-priced company and industry research several days before the interview.

This three minute podcast explains explains why I view the placement process as getting my client pregnant -- and how candidates can get deleted from my database.

CLICK HERE IF YOU DARE.
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Podcast: Community Management

DALLAS, TX - When it comes to online communities, there's no bigger expert than Jake McKee, AKA The Community Guy.  Jake's weblog is a one-stop-shop of online community news, reviews, advice and commentary -- and if you do any business online whatsoever, you should bookmark his site.

Today, Jake sent me an email asking me to comment on his latest post regarding how to create a winning community management resume.  And since it was The Community Guy doing the asking, I thought I'd answer his question with a three minute podcast in the comments section of his blog.

Online Community Managers:  You can read Jake's post and hear my podcast right here.  The podcast is at the bottom of the page in the comments section.  If you just wanna hear the (sickly) podcast, click here.  Either way, rest assured that community development is going to be big.  VERY BIG.

Podcast: "Buy YOURJOB.COM"

ATLANTA, GA - Surely by now you have heard this advice:  Buy YOURNAME.COM.  But do you own YOURJOB.COM?  You should!  Increasingly, recruiting researchers and HR managers are using Google as a source of high-quality passive candidates.

Moral of the story:  Job One in your job search should be increasing your visibility in search engines, because success today has less to do with you finding the right job than the right job finding you.

Click here for the podcast.

PS - You can hear all of my podcasts at MarketingHeadhunterMinute.com

Podcast: "Online Retail Job Tip"

ATLANTA, GA - As most everyone knows, I do much of my business in the online retailing and direct-to-consumer ecommerce arena (with subscription-based content publishers, etc).  Here is a five minute tell-all podcast which features the BEST advice I could give to any job candidate who wants to advance their career in DTC ecommerce.  I hope you enjoy it.  Here is the link to the HP 17BII.  Please suggest your improvements to my approach in the comments field below.
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60 Second Podcast: "Voice Mail Checklist"

BOSTON, MA - Wanna drive someone crazy?  Leave them a wandering, pointless 150 second voice mail -- and then machine gun through your phone number at the tail end of the message.  >click!<

Here's a better idea:

1. Say your name slowly.
2. Say what the message is regarding.
3. Speak clearly and slowly.
4. Leave your number TWICE.

Click here for the rest of the story.

60 Second Podcast: "Own your gear."

ATLANTA, GA - Well, here we are:  January first.  Again.  Have you made your resolutions yet?

If you're like most people, you probably want to lose a few pounds.  As I worked out tonight on my elliptical trainer, it occurred to me how blessed I am to own my own machine.  No, I'm not rich.  It was an investment.

It wasn't cheap, but I really like the freedom it affords me to workout when I want.  And because of that freedom, I work out 4-5 times per week.  So, even though this machine cost me $3000, it's probably cheaper per-minute than any of the alternatives.  Plus, I feel better -- which means I earn more money than I would otherwise.

Click here for the podcast.

60 Second Podcast: "Get an Advisor"

ATLANTA - Okay.  Here is something brand new for 2008:  The Marketing Headhunter Minute, a 60 second podcast series about careers in marketing.  The sound quality is not the greatest, but I figured what with 74 million blogs out there, your eyes might need a rest.  Let me know what you think.  Click here to listen.