ATLANTA, GA - I love my next door neighbor, Bill. Great guy, and I'd do anything for him. Maybe he knows this, because today he bcc'd me on the following email ...
Please consider voting for my step-grandson, Austin ___, to win a one-week stay at Orphanage Outreach. Austin loves helping others and has helped the less fortunate in Tanzania, Africa and in the Dominican Republic in the past year. Thanks for your help. Click here. -Bill
When you "click there," you are advised that "To vote, enter your email address below. Once you click "vote" you will receive an email with a link to verify your address before your vote is counted."
So I voted ... and relinquished my email address knowing that I might pay for it in the future -- entirely because Bill asked me to.
I have seen alot of slick ways to build a double opt-in email list, but never one that relies on relationship marketing, "Tom Sawyer paint-the-fence" style. Have you??Tweet