Marketing Headhunter

101 Internet Marketing Job Descriptions

I am often asked what types of internet marketing jobs my executive search firm can fill.  Good question, since the online marketing realm has fractured a great deal since the 1990s, and internet marketing is becoming ever-more specialized.  Basically, there's no typical job description.

Following is a list of internet marketing jobs that are in my executive search firm's strike zone.  We have filled many of these positions and worked on searches for countless others.  We know the territory, including new media -- and we have written dozens of internet marketing job descriptions.

I realize the list looks inflated.  However, due to the newness of the online marketing function, there is little consistency among companies and industries regarding what an internet marketing job should be called.  Therefore, an Online Marketing Manager job description is often identical to a Director of Internet Marketing job description -- even though the job titles are different.

If you are looking to fill any one of these internet marketing jobs (or just need a free copy of an internet marketing job description), we should talk.

1. Affiliate Marketing Manager
2. Analyst, Internet Strategy
3. Associate Director, Web Communications
4. AVP, Interactive Marketing and New Media
5. Business Analyst - Ecommerce
6. Business Analyst - Web Analytics
7. Business Development Manager
8. Business Intelligence Manager - Internet Usage
9. Ecommerce Communication Manager
10. Consumer Acquisition Manager
11. Content Analyst
12. Social Content and New Media Specialist
13. Corporate Web Project Manager
14. Direct to Consumer Marketing Specialist
15. Director of Internet Marketing
16. Director of Consumer Marketing
17. Director of Affiliate Marketing
18. Director of Online Business Development
19. Director of Business Intelligence
20. Director of Online Merchandising
21. Director of Search Technology
22. Director of Web Analytics & Customer Loyalty
23. Director of Web Analytics & Optimization
24. Director of Web Marketing
25. Director, Digital Media
26. Director, Digital Relationship Marketing
27. Director, eMarketing Strategy
28. Director, Internet Development
29. Director, Marketing Analytics
30. Director, Online Analytics
31. Director, Online Sales and Marketing
32. Director, Web Analytics
33. Director, Web Marketing
34. Director, Web Research & Analytics
35. Director, Web Services
36. Manager of Web Experience
37. eBusiness Leader
38. Email Marketing Manager
39. Group Manager, Interactive Marketing
40. Interactive Marketing Analyst
41. Internet Marketing Analyst
42. Internet Operations Coordinator
43. Internet Services Manager
44. Manager, Online Media Analytics
45. Manager, Online User Experience
46. Manager, Web Site Measurement
47. Marketing Communications Manager
48. Marketing Manager, Strategy & New Channel Development
49. Online Marketing Manager
50. Online Merchandising Manager
51. Paid Search Operations Manager
52. Portal Product Manager
53. Portfolio Mgr. Web Analytics & Search
54. Product Development Manager
55. Product Director, e-Marketing
56. Online Product Planner
57. Search Engine Marketing Specialist
58. Senior Analytics Consultant
59. Senior Director, Research and Analytics
60. Senior E-Commerce Marketing Coordinator
61. Senior Manager of E-Commerce
62. Senior Manager, Business Intelligence
63. Senior Manager, Web Metrics
64. Senior Marketing Project Manager
65. Senior Marketing Statistician
66. Senior Metrics Analyst
67. Senior Online Marketing Analyst
68. Senior Online Marketing Specialist
69. Senior Web Analyst
70. Senior Web Analytics Consultant
71. Specialist, Online Communications
72. Sr Manager, Research and Analysis
73. Sr. Manager - Internet Advertising
74. Sr. Manager - Online Analytics
75. Sr. Manager, Web Analytics
76. SVP, Digital Media Analytics
77. Team Leader, Web Marketing
78. User Experience Analyst
79. Vice President, Client Services
80. Vice President, Digital Media Analytics
81. Vice President, Marketing
82. VP and General Manager, eCommerce
83. VP Client Service and Analytics
84. VP of eCommerce
85. VP Marketing and Products
86. VP of Information Systems
87. VP of Online Marketing
88. VP of Internet Marketing
89. VP, Product Development
90. Web Analyst
91. Web Analytics Manager
92. Web Analytics Program Manager
93. Web Communications Manager
94. Web Content Specialist
95. Web Development Manager
96. Web Marketing Manager
97. Web Metrics Analyst
98. Web Metrics Strategy
99. Web Performance Analyst
100. Web Project Leader
101. Website Reporting Analyst

This list does not include any of the catalog marketing jobs or database marketing jobs we handle.  Those would include ...

• Catalog Marketing Manager
• Catalog Marketing Director
• Database Marketing Director
• Database Marketing Manager
• Direct Mail Marketing Manager
• Direct Marketing Manager
• Event Marketing Manager
• Marketing Communication Director
• Marketing Communication Manager
• Marketing Director
• Marketing Manager
• Market Research Director
• Market Research Manager
• Marketing Services Director
• Marketing Services Manager
• Product Marketing Director
• Product Marketing Manager
• Program Marketing Director
• Program Marketing Manager
• Relationship Marketing Manager
• Retail Marketing Manager
• Strategic Marketing Manager
• VP of Database Marketing
• VP of Direct Mail Marketing
• VP of Direct Marketing
• VP of Marketing and Advertising
• VP of Marketing Communication
• VP of Marketing Research
• VP of Marketing Services
• VP of Marketing Strategy
• VP of Online Merchandising
• VP of Product Marketing

If you are a hiring manager looking to fill one of these positions (or simply need a free internet marketing job description), call me at (678) 795-0900.  Or click here to send me an email.

And if you are a candidate who's open to new internet marketing job opportunities, click here to download my contact information.

Site Info.

VP of Online Marketing

clipped from VP of Online Marketing VP of Online Marketing, Consumer Health Internet Healia.com, an award-winning health vertical search engine, seeks to become the ultimate gateway to high quality and personalized health information and support. The company seeks a creative VP of Marketing to help us grow consumer awareness and online traffic.  In this critical and highly visible role, you will develop and execute online and offline marketing strategies to increase awareness of and drive traffic to Healia.com and partner Web sites. You will be responsible for creating and directing strategic marketing initiatives, marketing/advertising budgets, and managing external marketing relationships. You will develop, test, and measure new marketing initiatives in order to optimize media mix and ad spend efficiency. As a hands-on, collaborative manager, you will develop and lead a team focused on SEM/SEO, email marketing, third party online ad placements and online merchandising / promotions. You will also work closely with the company's in-house Web design / development team to continuously improve the online experience.  This senior executive position will report directly to the President of Healia and will be a major contributor to our overall business strategy and management. This position is based in the Seattle area.  Click here for more information.

Ecommerce Consulting

Announcement:  This week I paid a small fortune for the domain EcommerceConsulting.com.  Frankly, it amazes me that anyone with a few bucks can still buy a Top 20 consulting domain, but whatever.  As Jason Davis knows, I have purchased hundreds of premium domains because I spend my entire life on the phone yakking with the world's greatest ecommerce executives.

I'm not bragging -- any more than the ballboy at Wimbledon must brag about what he does.  I am blessed to have incredible ecommerce clients on one side of the net, and the world's best ecommerce candidates on the other.  And for the past few years, all I have done is arrange and facilitate the play on the court.  I'm just a fan.

Yet I have picked up a few internet marketing tricks in the process.  After all, getting SEO advice from my candidates is like having Ted Williams bat cleanup on the company softball team.  If they tell me to buy such-and-such a domain, who am I to argue?  So ...

Here's why I bought EcommerceConsulting.com:

1.)  Most obviously, I deal with many very talented ecommerce executives -- and my network is nationwide.  Some of these execs are between jobs and need a way to earn income while they look for full-time work.  I wanted a way to get consulting projects for them as a service and a favor.  And since my executives have no overhead yet possess the same skills one might find at a top-tier ecommerce consultancy, my clients are going to get a great deal.  And who knows?  Perhaps they'll end up hiring my ecommerce consultant full-time.  Which leads me to my second point ...

2.)  In December, I got a talented ecommerce executive a job offer for $150/K base + bonus + options.  He turned it down because he found out the same week that his wife was pregnant with their first child and they did not want to relocate to a new city.  However, he turned around and accepted an ecommerce consulting project from the client -- who immediately withdrew their search for a full-time executive.  I wasn't mad.  But I do need to address the possibility of that happening in the future.

3.)  According to KeywordDiscovery, the term "ecommerce consulting" gets 45,032 search inquiries a year.  That is seven times more than "management recruiter" (which I own) and two times more than  "search engine experts" (which I also own).  The ecommerce consulting business is a billion dollar industry -- and Google Adwords for that phrase are going for 4 bucks a click.  Obviously, there's an opportunity there.

Bottom Line:  I own EcommerceRecruiting.com and I have thousands of pre-screened ecommerce executives in my nationwide database -- many of whom are rock stars and might want to offer their expertise to my clients on an affordable interim or project basis.

If you'd like to know more about my new ecommerce consulting service (as either a client or a candidate), please send me an email.  Or call (678) 795-0900.

"Site Info"

Marketing Events on the Internet

I got an email tonight from Seth Greenberg, Group Manager of Online Advertising & Internet Media with Intuit.  Seth just orchestrated the production of a slick microsite called TheTaxRap, a contest website which will award $25,000 to the Intuit user who uploads the best original 2-minute rap video about -- what else -- taxes!

The contest will be judged by none other than Vanilla Ice, and it has its very own YouTube channel.

As I checked out the site (which even has vinyl record scratches on the navigation mouse overs!), it occurred to me that an event planning mentality very similar to what can be seen on the Apprentice is coming to the Internet.

I'm not dissing Seth.  I'm just saying that if you understand marketing event planning, then that skill-set is going to become relevant in the online world.  Fa-shizzle.

Harry Joiner on FoxNews.com

Mucho bizarro.  Here's a post of my post from two days ago -- picked up by FoxNews, courtesy of BlogBurst, a blog content distribution service for which I was approved several months ago.  The FoxNews version even retained the link to my LinkedIn bio, complete with my personally embedded title tag that says "marketing recruiter."  Heh.  Google's going to love that.

It just goes to show you that it really does pay to optimize your blog posts for organic search, because when people lift your content -- they are likely to lift every single snippet of HTML code you write behind the scenes.  As in, View source code ... Copy ... Paste ... Publish.  Instant traffic.  It doesn't get any better than that.

"Site Info"