WARREN, RI - Great news for HR departments: MarketingSherpa has published a handy case study on using video to increase recruiting effectiveness.
Called How to Add Video to Your Site to Recruit Star Talent, the case study outlines a six-step plan for integrating video with corporate recruiting efforts. The case study is based on Life Time Fitness and includes creative samples from Life Time Fitness' recruiting video series, plus a link to the HR consulting firm that helped develop the recruiting videos.
According to MarketingSherpa, Life Time Fitness' recruiting videos are working: "They're seeing 30% more job applications and up to 110% increase in the number of candidates who pass the prescreening process."
This recruiting case study will be available for free through August 30th -- so don't wait to download it.
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