PHOENIX, AZ - Online marketers: On your resume, never refer to your email marketing experience as "coordinated email blasts." A blast implies no targeting whatsoever. A blast sounds ineffective and expensive -- and in all likelihood it pisses off your recipients and violates CAN-SPAM regs. When I think blast, I think collateral damage. In most cases, blasts of any kind are designed to destroy value -- and that's the exact opposite of what marketing is all about.
If you have been handling your firm's email marketing programs, then learn some customer friendly lingo by subscribing to a few good email marketing blogs. Here are the email marketing blogs I read on a regular basis:
Hey, readers! If you know of others, post them in the comments section and I will add them to the post above.
UPDATE: Reader faves ...
- Mail Chimp Blog - Hat tip to That Software Guy