Amsterdam, NY - My wife is a big fan of Baker Studios, the little online retailer in Upstate NY who makes Adirondack blankets. At ~$42/blanket, these make great client gifts. People love them, and clients would much rather have something like this than a gift basket. We bought from this company in 2007 and were delighted with their product and service. Affordable. High quality. Very soft. Great designs.
Anyway, this morning, my wife received the following email from them ...
Subject: Hello from your friends at Adirondack Blanket Works.
We are beginning a new type of communication program and will be sending out a link from time to time that will be both entertaining and informative. Please click on the link below and enjoy! We really appreciate it.
http://www.youtube.com/watch?v=XD-01ggKaoQ
Sincerely,
Jeff Baker
www.bigblankets.com
I like the idea of an online retailer emailing me little TV commercials. Don't you? I have never seen this done, although I have considered using recruiting videos to promote my clients' searches. I'm sure that it would have occurred to me to email my recruiting videos to a list of specially targeted candidates.
I think the key is to have a VERY targeted list -- and then hit them with a SHORT, relevant, professional, educational, and entertaining video. 90-120 seconds max, I would think.
What are your plans to use video?
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