Death Star Spells Trouble for Viral Marketing

SAN FRANCISCO - Hat tip to Mark Hurst, author of the excellent book Bit Literacy, for this man-on-the-street footage of the Death Star and starships as they hover around San Francisco.  Mark thinks ...

This is now the end of video as evidence of anything.  In a world saturated by bits, what's real? What can we believe? Not the bits themselves - a one is easy to flip to a zero, especially with widespread tools. There's an easy answer, quoting Kevin Kelly: "the only way to believe an image [or video] is to trust its source, rather than its content."

So, for example, you should believe a video from the WSJ or the Economist because they have earned your trust.  For everything else, it's important to know the source of any digital file.  (Mark Hurst is highly credible, btw.)

Will increased consumer cynicism effect the ability of viral marketing campaigns like Will It Blend to achieve the kinds of success they have enjoyed in the past?  Maybe.

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