Marketing Headhunter

RETAIL MARKETING: "Feelings of Razor Inadequacy. Introducing the Gillette Fusion."

Who knew I needed a new razor? I could have gone another two years without replacing my current Sensor. But now! Now I have feelings of razor inadequacy! Thanks, Gillette!

HEY, MARKETERS: If you sell a product that works great and almost never needs replacing, what are you doing to get your happy customers to upgrade?

CALLING ALL RECRUITERS!! "Reboot the Dot-Jobs Process -- Before it's too late."

• Gerry Crispin objects to it.
• David Manaster objects to it.
• Peter Weddle objects to it.
• Steven Rothberg objects to it.
• And you should too!

Employ Media is pushing a huge expansion of .jobs sites—250,000 or more sites—and SHRM conducted a backroom, behind closed doors evaluation of the proposal before recommending it to ICANN, the Internet’s governing board.

This issue will dramatically impact EVERY recruiter who relies on fair, independent job boards as a distribution channel for their job postings and as a fair, neutral, independent source of candidates.

It doesn’t matter whether you agree or disagree with the .jobs expansion, the recommendation process was flawed and serves nobody’s best interests—job boards, associations, staffing firms, employers or job seekers.

Recruiters: Please send ICANN an email RIGHT NOW voicing your concern about the process and asking them to require that the process be restarted and done correctly—out in the open and with full participation by all parties that will be affected.

Sunlight is the best disinfectant: RIGHT NOW please send an email to ICANN simply asking them to take the process away from SHRM and start all over again. It will take you 2 seconds to do this.

Address your email to [email protected]

Your email should simply state:

RE: DOT JOBS – PLEASE RESTART THIS PROCESS SO THAT OTHERS MAY BE HEARD.

Please include your name and contact information in order to legitimize your request.

THE DEADLINE FOR COMMENTS ENDS TODAY. ALL RECRUITERS MUST BE HEARD ON THIS ISSUE BEFORE IT’S TOO LATE.

CLICK HERE TO SEND YOUR EMAIL.

Please send this blog post to ten friends!

Harry Joiner
http://EcommerceRecruiter.com

PS - Be sure to check out RecruitingBlogs' Miles Jennings' round up of posts on this very important issue!

JOB SEARCH TIPS: "Man Lands Job for $6"

BOSTON, MA - Copywriting master, Alan Rosenspan, devoted an entire newsletter to finding a job in this difficult economy, but this story is really amazing. According to Alan, ...

"Alec Brownstein is a copywriter who wanted to gain the attention of five Creative Directors in different advertising agencies. He could have sent them samples. He could have sent his resume or a clever cover letter. But Bronstein was much more creative than that.

So he used Google – and it cost him a grand total of six dollars. Brownstein bought ads on the names of the five creative directors he wanted to work for on Google. Since these are very lightly trafficked pages, the ads cost him as little as 15 cents each.

Whenever someone Googled one of the creative directors' names, a personal message appeared at the top of the page: "Hey, [creative director's name]: Googling yourself is a lot of fun. Hiring me is fun, too"

The ad also included a link to Brownstein’s website. Brownstein knew that these creative directors would Google themselves sooner or later - and then they’d see his name and ad.

Within two months, he got phone calls from four out of five of the directors - and two job offers!  Today, he is a Senior Copywriter at the Young & Rubicam (Y&R) agency in New York."

By the way, to get a free copy of Alan's blockbuster “Creativity in Job Hunting” newsletter (Newsletter 59) just e-mail him and he'll be happy to send it to you.  You can see the complete archive of Alan's killer direct response newsletters right here.

I read them cover to cover every month -- and they're very relevant to ecommerce pros.