ATLANTA, GA - So, I'm goofing around tonight on Twitter, and I stumble across Questlove's Twitter feed. Questlove is the drummer for the Roots, as well as Jimmy Fallon's house band. He's mad famous, yo ...
Okay, so back to the story ... Evidently, Questlove's watching a slam dunk contest on TV. He Tweets everything. As of this writing, he's got 25,110 Tweets. Assuming Questlove started Tweeting the very day Twitter was founded (7-15-2006), that's 15 Tweets a day -- every day -- one Tweet each-and-every work hour of the day.
You see where I'm going with this. He Tweets alot. And oh yeah: He has 1,479,326 followers. So he's got that going for him.
Anyway, Questlove's watching his basketball game, and suddenly "Kiki90210" Tweets
And of course, Questlove reTweets it. On his laptop, probably. Between sips of beer on his couch.
For kicks I go to Kiki90210's Twitter feed, and she has asked several celebrities to reTweet this message. I'm too lazy to see if they actually did -- but certainly Questlove did, which ...
- gives the message a valuable distribution channel, and
- tacitly endorses the message.
Of course! >Forehead smack!< Just ask your key influencers straight-up to distribute your message. Why didn't I think of that?? Yo.
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