Recently, Andy Plesser of Beet.TV spent some time with Anil Dash of SixApart, the developers of Typepad -- the world's most popular blogging software. (As info, this blog is published on Typepad.) Here Mr. Dash explains that blogging brings high search recognition on Google, referred to by some as "Google Juice." According to Mr. Plesser, "Having content that can be found by Google is key to building an audience, influence and business. A blog platform that is dynamic with links and referrals is an effective way to be seen by Google. And the more you publish, the more Google recognizes the authority of a blog -- thus the "juice" goes up." Make sense? Well, watch the video! |
NOTE: Check out the Allstate Insurance commercial at the end of the video. The party is over! No more free video content. :-(