This post should be required reading in all B-Schools. (Because it smacks of Rosser Reeves, that's why.)
Bradford Smart: Topgrading: How Leading Companies Win by Hiring the Best
Dan S. Kennedy: The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
Eric Hoffer: The True Believer: Thoughts on the Nature of Mass Movements
Alice Schroeder: The Snowball: Warren Buffett and the Business of Life
Richard S. Hodgson: The Greatest Direct Mail Sales Letters of all Time
Richard S. Hodgson: The Greatest Direct Mail Sales Letters of all Time
Mark Joyner: The Irresistible Offer : How to Sell Your Product or Service in 3 Seconds or Less
Larry Cunningham: The Essays of Warren Buffett: Lessons for Corporate America
Michael Gerber: The E-Myth: Why Most Small Businesses Don't Work and What to Do About It
Michael Treacy: The Discipline of Market Leaders: Narrow Your Focus, Dominate Your Market
Peter Drucker: The Daily Drucker ("An outstanding compendium." -Harry)
Denis Higgins: The Art of Writing Advertising : Conversations with Masters of the Craft
John Caples: Tested Advertising Methods ("A must for any marketer." -Harry)
Geoff Colvin: Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else
Michel Robert: Strategy Pure & Simple: How Winning Companies Dominate Competitors
Sales Magic: Revolutionary New Techniques That Will Double Your Sales Volume in 21 Days
Alan M. Webber: Rules of Thumb: 52 Truths for Winning at Business Without Losing Your Self
Maxwell Maltz: Psycho-Cybernetics, A New Way to Get More Living Out of Life
John L. Smith: No Limit: The Rise and Fall of Bob Stupak and Las Vegas' Stratosphere Tower
Claude Hopkins: My Life in Advertising and Scientific Advertising