This post should be required reading in all B-Schools. (Because it smacks of Rosser Reeves, that's why.)
First Things First ...
- 1.) Download My V-Card
2.) Submit Your Resume
3.) Get My Searches
4.) Join My LinkedIn Group
5.) Cell (404) 281-2025
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Selected Clients
- A&E Television
- adidas (IR 205)
- American Signature
- Ashford.com (IR 438)
- Backcountry.com
- BootBarn.com (IR 463)
- Brady Corporation
- BrickHouse Security (IR 431)
- BudK.com
- Columbia Sportswear (IR 314)
- Crocs™ (IR 198)
- Crutchfield.com (IR 120)
- David's Bridal (IR 332)
- DavidWeekleyHomes.com
- Dean & Deluca
- Demandware
- Design Within Reach
- DSW Shoes (IR 201)
- ECCO USA
- Finish Line (IR 174)
- FKQ Advertising + Marketing
- Golfsmith (IR 210)
- Hot Topic (IR 217)
- Jewelry Television (IR 170)
- K&G Stores
- Kennametal
- Seton.com
- The Body Shop ®
- Tween Brands
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Dog-eared and Highlighted:
Bradford Smart: Topgrading: How Leading Companies Win by Hiring the Best
Dan S. Kennedy: The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
Eric Hoffer: The True Believer: Thoughts on the Nature of Mass Movements
Alice Schroeder: The Snowball: Warren Buffett and the Business of Life
- Robert Collier: The Robert Collier Letter Book
Richard S. Hodgson: The Greatest Direct Mail Sales Letters of all Time
Richard S. Hodgson: The Greatest Direct Mail Sales Letters of all Time
- Ted Nicholas: The Golden Mailbox: How to Get Rich Direct Marketing Your Product
Mark Joyner: The Irresistible Offer : How to Sell Your Product or Service in 3 Seconds or Less
- The Golden Mailbox: How to Get Rich Direct Marketing Your Product
Larry Cunningham: The Essays of Warren Buffett: Lessons for Corporate America
Michael Gerber: The E-Myth: Why Most Small Businesses Don't Work and What to Do About It
Michael Treacy: The Discipline of Market Leaders: Narrow Your Focus, Dominate Your Market
Peter Drucker: The Daily Drucker ("An outstanding compendium." -Harry)
Denis Higgins: The Art of Writing Advertising : Conversations with Masters of the Craft
John Caples: Tested Advertising Methods ("A must for any marketer." -Harry)
Geoff Colvin: Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else
Michel Robert: Strategy Pure & Simple: How Winning Companies Dominate Competitors
Sales Magic: Revolutionary New Techniques That Will Double Your Sales Volume in 21 Days
Alan M. Webber: Rules of Thumb: 52 Truths for Winning at Business Without Losing Your Self
Maxwell Maltz: Psycho-Cybernetics, A New Way to Get More Living Out of Life
- Al Parinello: On the Air: How to Get on Radio and TV Talk Shows and What to Do When You Get There
John L. Smith: No Limit: The Rise and Fall of Bob Stupak and Las Vegas' Stratosphere Tower
Claude Hopkins: My Life in Advertising and Scientific Advertising
- My first 65 years in advertising
- Maxi-marketing: The New Direction in Advertising, Promotion, and Marketing Strategy